News

An innovative way for Authorized Business Owners to grow. 

Sunrider® has officially unveiled its brand-new Experience Center in the thriving tax-free zone of Huangpu (HP) District in Guangzhou, China. The sleek 1,000-square-meter facility is a bold leap forward for the company’s presence in the region, showcasing over 43 years of herbal wisdom. 

The Experience Center is a world-class space for product trials, leadership training, and genuine connection—designed to empower Authorized Business Owners (ABOs) to share the sense of purpose only Sunrider can ignite. 

Strategically located just 10 minutes from Sunrider’s HP manufacturing plant, the state-of-the-art center launched with a grand celebration attended by Sunrider founders, Dr. Tei-Fu Chen and Dr. Oi-Lin Chen, along with the company’s top executives. 

Now, ABOs can reserve meeting rooms, train their teams, and host impactful product demonstrations. It’s also the first Sunrider location in China to feature cross-border bonded services, spotlighting U.S.-based favorites like Citric C™ Tab and Herb Cal® Tab. It’s a space built to share, lead, and grow—immersing people in a world of healthy, balanced living. 

The grand opening featured a dramatic lion dance, traditional eye-dotting ceremony, and even a live “drone delivery” demonstration—highlighting Sunrider’s pioneering embrace of low-altitude logistics and the “front store and back warehouse” retail model.  

Together with the Beijing Experience Center launched in 2023, this new southern flagship underscores Sunrider’s long-term investment and commitment to cultivating a vibrant herbal health ecosystem in China. It also opens a powerful new chapter in the company’s mission to bring “the art of herbal science, the joy of a balanced life” to more households around the world. 

Original media coverage in Chinese can be seen by clicking here.